About Us

Latin Deli was founded in September 2005 by Ben Ayala,

a Venezuelan immigrant and entrepreneur, with a great passion for Latin food who became a pioneer importer of Latin products in Australia and New Zealand. Ben Ayala's initial intention was to supply traditional products to the growing Latin community in Australia who felt nostalgic about their homeland.

However, over time he recognized that the Latin cuisine was welcome among different cultures that lived in the country. So, Latin Deli began to grow and increase its product catalog importing products from many Latin-American countries.

Thanks to the excellent leadership, and a professional and committed team, Latin Deli is today’s the largest importer and distributor of Latin products in Australia.

Today, you can find our products in selected shops in Sydney, Melbourne, Brisbane, Gold Coast, Perth, Adelaide, Canberra, Cairns, Darwin, Tasmania and other areas around Australia and also in New Zealand, in cities like Auckland, Wellington, Queenstown, Christchurch, Raglan and Hamilton.


Latin Deli’s mission is to promote experience of the different Latin flavours to our customers through different distribution channels, giving them our greatest effort and passion for Latin food and culture, so that connoisseurs and non-connoisseurs alike can try it and enjoy it, falling in love with Latin diversity and multiculturalism through its flavours.


For Latin Deli to become a forerunner of Latin American gastronomy in oceanic countries through the distribution and innovation of the most diverse ingredients of Latin food, which allows us to share our cultural identity as a people with the different cultures that inhabit Oceania, in addition to promoting the national roots of those who have chosen to leave their native land.


Latin Deli bases its operations and organizational culture based on certain values, which are applied indistinctly among suppliers, customers, business partners, authorities and collaborators.

These values define every current and future action of Latin Deli as a company.

Countries from which we import

Latin Deli extends its operations in different markets, always related to Hispanic and Latin American food. To do this, it relies on collaborators who are part of our business group:

Company on the sales and distribution of Hispanic American beverages with alcohol content.

A branch of Latin Deli, in charge of the sales and distribution in the state of Victoria and Tasmania.

ELI, European Latin Imports

Importer and distributor of Spanish, Portuguese and other European products.

The passion for Latin food is the perfect excuse for Latin Deli to share the culinary richness of Latin culture through ingredients.

Because passion is what define our identity.